Cornière, A. D., & Nijs, R. D. (2016). Online advertising and privacy. The RAND Journal of Economics, 47(1), 48-72. This source gives an in-depth look at specifically display advertisements. Display advertisements and what you see on the side of websites while scrolling through them. The website sells these spots to companies to advertise in. However, not every user will see the same advertisement. Based on information about the user’s past browsing history, different ads will show up that relates to your past searches. Because of this, many users feel like their privacy has been violated. Rather, they feel like the website has not been transparent about what information they are taking and how they are taking it. This is the true issue of privacy.

Newell, J., & Blevins, J. L. (2018). Transparency in Political Advertising: Assessing the utility and validity of the Fcc’s online public INSPECTION file system. Journal of Information Policy, 8, 417-441. doi:10.5325/jinfopoli.8.2018.0417 It is very well-known that political campaigns are one of the biggest whales in the sea of advertising. During a presidential election, it feels like there’s no way to get away from the ads. But even these campaigns need to know where it is best for them to advertise. Just like companies, campaigns access online data to target their ads at more receptive audiences. The FCC is one place that provides some information, but many look to information companies to get even more data. This source compares data provided by the FCC and from private companies to the quantities of political advertising across the country in hopes to find a correlation between the two.

Schumann, J. H., Wangenheim, F. V., & Groene, N. (2014). Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services. Journal of Marketing, 78(1), 59-75. doi:43784346 This source is targeted at the people actually creating the websites instead of the consumers themselves. While many other articles on this issue focus on the users and how they should act online to protect privacy, this article is talking to the people holding the website and how to convince their user’s that it is okay to let them take some of their information. The article says that there are many ways to go about this depending on the website like asserting dominance and saying this is “just how the internet works”. But the more common over-arching method is to remind the users how much content they are getting from the website for free. When they step back to think about all they get without having to pay a dollar, they are generally likely to give up some of their privacy.